Season 1 · live now

Football deserves better
than paid betting.

Predict the week’s fixtures, win real rewards, and never put a cent on the table. Free on iOS and Android.

0 €
to play, always
24/7
HEX accruing, free
100%
ad-funded rewards
fresh.win app screenshot: the home screen with your club

The state of things

They managed to convince us that football only counts with a bet on it.

Bit by bit, watching a match turned into a standing invitation to stake money. The fixtures, the half-times, the notifications: everything leads back to the same place.

The prediction is not the problem. Calling a result has been part of the pleasure of football for as long as the game has existed. The problem is the ticket sold alongside it, and the fact that most of those tickets lose. That is not an accident, it is the business model.

Football is knowledge, it is belonging, and it is the pleasure of calling the score before anyone else. It was never built to be a slot machine.

Here the stake is €0 and it stays there. The worst that can happen is that you were wrong.

The loop

Four steps, none of them cost anything

  1. Collect HEX

    Your reserve fills itself. Nothing to do, nothing to pay.

  2. Predict

    Spend free tokens on the week’s fixtures. Results, exact scores, accumulators, fantasy.

  3. Grow it

    Correct calls multiply your HEX. Wrong ones cost you nothing but the points you did not earn.

  4. Win something real

    HEX buys entries into draws for shirts, tickets and gift cards.

HEX

The deal is
simple.

A HEX reserve fills up on its own, hour after hour, whether you open the app or not. You collect it whenever you like, and you grow it with your predictions.

  • Free HEX accruing continuously, up to a ceiling every 24 hours.
  • HEX cannot be bought and cannot be cashed out — nobody buys a head start.
  • No monetary value, so nothing to lose. That is the whole point.
fresh.win app screenshot: the HEX reserve ready to collect

Le Bookie

Play the match,
not your wages.

The week’s fixtures, real odds, and free tokens to play them with. This is the heart of the game, and it will never cost you a cent.

  • Singles, accumulators and fantasy across several competitions.
  • Free tokens that recharge on their own — no wallet, no deposit, nothing to top up.
  • Worst case, you got it wrong. That happens to everyone.
fresh.win app screenshot: the Bookie fixture list with odds

The Club House

Test your
football knowledge.

New challenges every day, all asking the same question: do you actually know your football? No stake, no luck involved, just what you carry around in your head.

  • Fresh challenges every day, free.
  • Every right answer builds your HEX reserve.
  • Something to fill the week between matchdays.
fresh.win app screenshot: the Club House daily challenges

The competition

Measure yourself against
the community.

Predicting on your own is fine. Knowing you are calling it better than everyone else is better. Your results place you in a table that plays out again and again.

  • A table that resets to zero every week.
  • Rewards for the ones who hold their level.
  • Nobody is ever permanently out of it.
fresh.win app screenshot: the community table

The shelf

Win things you would
actually want.

Real items, shipped to winners or booked in their name. Some open to everyone, some reserved for the fans of your club.

  • Match tickets
  • Official shirts
  • Club scarves
  • Signed items
  • Gift cards

Prizes change every season. All of it is funded by advertising revenue, never by fans.

fresh.win app screenshot: the rewards shelf with shirts and tickets

The model

Your attention comes back to you.

Advertising is the only thing funding the rewards, and the app says so in plain sight rather than burying it.

So instead of forcing a dose on you, it lets you set it. Each option states exactly what it pays, in HEX per day, and you can change it whenever you like.

  • Three frequency levels, from the lightest to the most generous.
  • Optional extras, each with its daily HEX value printed next to it.
  • Changeable at any time, with no penalty.
fresh.win app screenshot: the advertising frequency settings

Your colours

Your club, your community.

The app follows your clubs like a proper season companion — and the people playing in your colours build a pot of their own.

  • fresh.win app screenshot: the home screen with your club

    Everything about your club

    Next fixture, calendar, form, results and news on the home screen, for whichever clubs you follow.

  • fresh.win app screenshot: the community screen with the season pot

    A pot that grows with you

    Membership milestones unlock new rewards, and the season pot is shown in the app: the amount, and how much has already gone out.

Our commitments

What we stand for

  1. Celebrate the game

    Football is drama, memory and popular theatre performed every week. Everything we build starts from loving the game itself, and from the idea that you can care about what happens on the pitch without it touching your bank account.

  2. Protect the fan

    Betting companies spend billions convincing supporters that risking money is part of backing a club — or worse, that it is the only way to really enjoy the sport. That is false, and we intend to prove it.

  3. Reward knowledge

    Reading a season, sensing an upset, knowing why the derby will make the statistics lie: that skill deserves recognition. Here it is the sharpest and most committed fans who walk away with the rewards.

  4. Grow communities

    Clubs are communities before they are businesses. The reward system is built so supporters pull each other up: every new member grows the budget for everyone wearing the same colours.

Clubs and brands

For a club, fresh.win is a direct line to its most engaged supporters and a reward shelf that grows its community. For a brand, it is attention earned in the moment fans are thinking about football, funding prizes they will actually remember.

Let’s talk

Fair questions

Completely. There is nothing to buy, no deposit to make and no paid tier. You download the app, you pick your matches, that is it.

By advertising. Brands pay to reach football fans, and that revenue goes into the prize pot. Your attention already had value — we just make it come back to you as real rewards instead of disappearing.

Never. There is no wallet to top up. You cannot lose money on fresh.win because there is no way to put any in.

Yes. Shirts, scarves, match tickets, signed items and gift cards. Physical prizes are shipped to winners and experiences are booked in their name. No phantom currency, no discount codes for things nobody wants.

HEX is the point system. A reserve fills up hour by hour whether you play or not, correct predictions and mini-games add to it, and you spend it on entries into reward draws. It cannot be bought, it cannot be cashed out, and it has no monetary value — which is the point. Nobody can pay their way up the table.

All questions

So, what are we waiting for?

Season 1 started on 1 August 2026, beginning in France. It is free, and it stays free.

The fresh.win mascot holding a trophy